Branding

The Minimalist Marketing Guide

The Minimalist Marketing Guide | How to intentionally connect with your people without getting burnt out

Every week I talk with my clients and I hear that they are tired of trying out each and every marketing tip, worn out from being on all the social media platforms and frustrated that their time is disappearing without reaching their audiences. Just like the theory of ‘minimalism’ more is not always better. Here are …

Infuse your brand with love & create a positive impact business

Infuse your brand with heart & create a positive impact business | Rebecca Hawkes

Love is more than the things we buy each other. In fact, I think ‘gifts’, as a love language is misguided as our thoughts, feelings and intentions mean so much more than opening our wallets. But if the answer is not reliant on buying more than how can we infuse love into our brand and …

Failure to Launch | How to get out of your own way

Failure to Launch | How to get out of your own way and launch your idea

  Failure to launch gets the better of us time and time again. It stops us in its tracks with a flighty, restrictive breath feeling right in our chests. What if we were to use this feeling as energy? How can we use fear to fire us up ready to take on the next challenge? …

26 ways to consume less & create more

26 ways to consume less & create more | Rebecca Hawkes

With the approach of Black Friday and the intense consumerist drive it gives us annually, why not pair back instead and focus on what is important. Embracing the concept of ‘minimalism’ and the less serious statement of ‘who the heck is going to mention your expensive shoes at your funeral?’. I ask myself and you, …

Create an ethical business and give back with your brand

Create social good and give back with your brand | Rebecca Hawkes

From charities, non-profits to eco friendly businesses and voting with your dollar, there is power in giving back. While running your own business you get to make all the choices, but how can we combine our morals with our brand to create ethical impact? In a time where no matter where we look there are …

5 things I learnt from my re-design

Thinking of taking on a re-design of your brand or are already half way through the process and feel like the end is no where in sight? I feel you as what you see here was very different a few weeks ago and yet still it took months of hard work and back and forth …

Introducing | The Weekly Creative Brunch

Living the freelance life can often be a solitary one. I usually work from my home studio and in order to get feedback and ideas my interactions usually come from a screen. Don’t get me wrong this can be really fulfilling, especially as a self-confirmed introvert; this can help to focus my ideas and get …

Take what you Need

Self-promotion. It is something that we all have to do now and again, especially in the creative field to get your worked notice. Smile and bare it as promoting your own skills will have you pushed out of your comfort zone or sending mass emails, its not always a comfortable task. I decided to take …

Inscribe | From mood board to brand identity

I am excited to introduce to you one of the most exciting projects I have been working on this year. Recently I was approached to work with a new business on their logo and identity. The consultancy titled, Inscribe. From beginning to end (although there will be more to come for this wonderful new brand), …

Design to Print | Business cards that do all the talking

If you happen to follow me on social media (all the biggies Instagram, Twitter, Facebook) you will have seen that on Monday afternoon I came home to a gift in the mail. A gift from me to me, the best kind! Inside the cardboard box (featuring a sticker reading ‘Yay!’) was another box with a …